November, 2024
In 2024, it’s no longer enough to just run an ad and hope for conversions. Small business owners and marketers know that understanding every step of the customer journey is crucial to turning leads into loyal customers.
October, 2024
After years of working with Google Ads, I started hearing a familiar question from my clients: “Isn’t there something else out there that’s a bit less complicated but still brings in good traffic and leads?” Google Ads is powerful, no doubt, but its rising costs and complexity can make it challenging for small businesses with limited budgets or niche audiences. So, I decided to dive deep into other advertising options.
September, 2024
Freelance digital marketing—it sounds like a dream, right? The freedom to choose your projects, set your own hours, and work from anywhere in the world. But as we move into 2024, is this lifestyle still the path to freedom it’s cracked up to be? Or are there hidden challenges that make it more of a tightrope walk than a stroll in the park?
September, 2024
If you’re a small business owner, you know that email marketing is one of the most effective ways to reach and engage your customers. But let’s be honest—it can also be time-consuming and, at times, frustrating. Creating compelling email templates, segmenting your audience, and crafting personalized content that resonates with each customer can feel like a Herculean task, especially if you’re wearing multiple hats in your business.
August, 2024
Are you new to email marketing and wondering how it can help your small or medium-sized business? No worries—I’m here to break it down for you in the simplest way possible. Let’s dive into what email marketing is, why it matters, and how you can use it to grow your business.
August, 2024
Do you have a long list of contacts sitting idle in your email marketing software, collecting digital dust? If you’ve been in business for a couple of years, chances are you’ve amassed quite the collection of email addresses.
June, 2024
Discover how tracking lead volume, conversion rates, cost per lead, and more can transform your sales process. Ready to optimize your lead funnel? Click “Read More” to dive in!
June, 2024
This guide dives into understanding leads, organizing data, leveraging automation, personalizing approaches, and measuring success to turn chaotic information into a structured process that drives growth. Read more
July, 2024
You’re the boss—you’re also the salesperson, the customer service rep, and sometimes even the janitor. With so many hats to wear, marketing often gets pushed aside. But without effective marketing, getting new customers becomes a real challenge. So how can we, as small business owners, handle it all?
