General Questions

Q: What is Idunn Logic?
A: Idunn Logic is a digital marketing consultancy focused on helping small business owners and entrepreneurs maximize their marketing efforts. We specialize in email marketing, data analysis, and strategic planning to help you grow your business effectively.

Q: How did Idunn Logic get started?
A: Idunn Logic was born out of a need to help a friend optimize her Google Ads and make better use of her customer data. Realizing that many small business owners face similar challenges, we decided to offer personalized marketing solutions tailored to their needs.

Services

Q: What services does Idunn Logic offer?
A: We offer a range of services including:

• Email Marketing: Campaign creation, automation, A/B testing, list segmentation, and growth strategies.
• Data Analysis: Google Analytics setup, tracking key performance metrics, customer data analysis, and trend identification.
• Strategic Planning: Marketing strategy development, lead generation, ad campaign management, and content strategy.

Q: How can Idunn Logic help with email marketing?
A: We create and manage email campaigns, set up automation and drip campaigns, perform A/B testing to optimize performance, and help grow and segment your email list for targeted marketing.

Data Analysis and Campaign Optimization

Q: How does Idunn Logic approach data analysis?
A: We set up and optimize Google Analytics, track and report on key performance metrics, analyze customer data for targeted marketing, and identify trends and actionable insights to improve your marketing strategies.

Q: Can you explain your approach to campaign optimization?
A: Our campaign optimization involves a thorough performance analysis using key metrics like clicks, impressions, CTR, average CPC, and conversion rates. We identify areas for improvement, optimize ad spend, and ensure compliance with the latest advertising policies.

Strategic Planning

Q: What does your strategic planning service include?
A: We develop comprehensive marketing strategies tailored to your business goals. This includes lead generation, ad campaign management, and crafting a content strategy that resonates with your target audience.

Q: How do you manage advertising campaigns?
A: We manage your advertising campaigns by focusing on high-intent keywords, using geo-targeting, performing A/B tests on ad copy and landing pages, and continuously monitoring and adjusting for optimal performance.

Pricing and Free Trial

Q: What are your service rates?
A: Currently, we charge CAD $40 per hour for our marketing services. We aim to provide high-quality, personalized services that fit both your business needs and budget. We’re also open to discussing a pricing model that works best for you.

Q: Do you offer any free trials or introductory offers?
A: Yes, we offer a 30-day free trial period for new clients. During this period, we’ll provide our marketing services to demonstrate how we can make a difference for your business. This includes an initial assessment, campaign setup, and performance optimization.

Q: What does the 30-day free trial include?
A: The free trial includes a comprehensive assessment of your current marketing efforts, setup and optimization of a marketing campaign, detailed performance analysis, and recommendations for improvement. Our goal is to show you the tangible benefits of our services within this trial period.

Q: How does the free trial process work?
A: Here’s a step-by-step overview of the free trial process:

1. Initial Consultation: We’ll start with an initial consultation to understand your business goals and current marketing strategies.
2. Account Setup: We’ll set up and gain access to your marketing accounts, such as Google Ads and email marketing platforms.
3. Campaign Performance Analysis: We’ll analyze your existing campaigns and identify key metrics like CTR, conversion rates, and CPC.
4. Optimization Strategies: We’ll implement optimization strategies, including A/B testing, targeted ad copy, and landing page improvements.
5. Performance Reporting: At the end of the 30-day trial, we’ll provide a detailed report on the campaign’s performance and our recommendations for ongoing improvement.

Q: What happens after the 30-day free trial?
A: After the free trial, we’ll discuss the results with you and outline a plan for continued marketing support. If you’re satisfied with the improvements and would like to continue working with us, we’ll proceed with our regular service rates.

Q: Can you share an example of a successful trial period?
A: Sure! In a recent case with Families Exchange International (EFI), we provided a free trial that involved optimizing their Google Ads campaigns. We identified key metrics, enhanced their landing pages, and utilized interest-based targeting. Despite new policy changes that restricted demographic targeting, we improved their campaign performance significantly. By the end of the trial, they saw a notable increase in conversions and a reduction in cost per conversion.

Client Success

Q: Who are your typical clients?
A: Our typical clients are small business owners and entrepreneurs in their first five years of operation. They often lack the team or budget to hire a full-fledged marketing agency, so we provide them with reliable and effective marketing solutions.

Q: How do you measure success?
A: Our success is measured by the success of our clients. We focus on helping you achieve your marketing goals through personalized service, transparency, continuous improvement, and dedicated support.

Contact and Support

Q: How can I get started with Idunn Logic?
A: You can get started by reaching out to us through our contact page. We will set up an initial consultation to understand your needs and create a tailored marketing plan for your business.

Q: What if I need ongoing support?
A: We offer ongoing support to ensure your marketing strategies remain effective. Whether you need help with campaign adjustments, data analysis, or strategic planning, we are here to assist you every step of the way.